Andrea Moore

Creative | Operations | Design

Selected Work

Systems & Operations Case: Airflow Systems

Supported an engineering and manufacturing environment through digital strategy, internal workflows, and day-to-day operational systems. Work focused on improving clarity, coordination, and efficiency across teams while maintaining consistency in customer-facing digital systems.

  • Website restructuring and content organization in a technical manufacturing environment

  • E-commerce system support and operational workflow improvements

  • Cross-functional coordination across operations, sales, and marketing teams

Digital systems, content, and operational materials developed within an existing brand and technical environment, with a focus on clarity, usability, and continuity.

Legacy website (pre-restructuring)

Legacy operational documentation

Brand Content & Marketing: Oriental Art Supply

Led editorial content, email marketing, and e-commerce updates for a niche international art supply brand. Supported customers with both creative and technical questions while helping modernize and clarify the brand’s digital presence.

  • Editorial email design and copywriting for product launches and educational content

  • Brand direction and visual consistency across web and marketing materials

  • Website content curation for a content-driven retail and education audience

  • Digital marketing and customer-facing communication support

Editorial Email Campaigns
Blending philosophy, education, and product storytelling to support classes, books and seasonal offerings.

Website Content & Structure
Focused on clear navigation, featured products, and educational pathways.

Newsletter Subscriber Onboarding

Brand Direction & Visual Tone

Selected Branding & Visual Work

South Coast SolarClean: Brand Identity
Logo and visual identity for a residential solar cleaning business, designed to feel trustworthy, modern, and approachable.

Serenity Decluttering
Brand identity and digital presence for a home organization business focused on calm, clarity, and functional systems.

School Health Campaign
Informational posters for a school setting, focused on clear, accessible communication in a public health context.

Illustration Work

Selection of Illustration work demonstrating visual storytelling, composition, and material sensitivity. Included to complement design and coordination experience.

Children’s Book Illustration

Illustration work for a published children’s book, focusing on narrative clarity, character expression, and cohesive visual language.

App Illustration

Illustration assets created for a mobile application, including character elements and supporting visuals.

Sketches & Studies